New Gold Inc. is a Canadian-based mining company that operates four mines in North America. The company's competitive edge lies in its focus on operational excellence, innovation, and sustainability.

Operational Excellence - New Gold Inc. has a strong track record of delivering on its production targets and reducing costs. The company has implemented a number of initiatives to improve efficiency and productivity, such as the implementation of a continuous improvement program and the use of advanced technologies.

Innovation - New Gold Inc. is committed to innovation and has invested in research and development to improve its mining processes. The company has also implemented a number of innovative technologies, such as the use of autonomous haul trucks and the use of renewable energy sources.

Sustainability - New Gold Inc. is committed to sustainable mining practices and has implemented a number of initiatives to reduce its environmental impact. The company has also implemented a number of social responsibility programs to support the communities in which it operates.

Overall, New Gold Inc. differentiates itself from its peers through its focus on operational excellence, innovation, and sustainability. These factors have helped the company to deliver strong financial results and position itself for long-term success in the mining industry.